Printing 09/15 2009 06:38
Wexham Springs, UK - September 14, 2009 - Sun Chemical unveiled new global brand names to describe its sheetfed conventional inks for commercial, packaging and plastics printing.
The global brand names, SunLitT for commercial, SunPakT for packaging, and SunTecT for plastics printing, were developed to help sheetfed customers better recognize the Sun Chemical brand and easily identify the inks that they need.
Sun Chemical's current existing products in the commercial sheetfed market, Diamond and Exact PSO inks for example, will now be known as SunLitT Diamond inks and SunLitT Exact PSO inks.
The adoption of these global brand names will reduce the large number of brand name trademarks and eliminate any possible confusion about what products Sun Chemical has to meets its customers' needs.
Similar global brand names have already been created for Sun Chemical's packaging water and solvent-based, and energy curable businesses. In the area of energy curing, Sun Chemical has the recognizable global brand names of SunCure® and SunBeam®. Also introduced were the global brand names for the liquid inks businesses of SunSpectroT for surface printing of films, foils and non-wovens, SunStratoT for lamination inks, and SunVistoT for paper, board, towel and tissue printing applications.
"Sun Chemical's efforts to unify its global brands in the packaging, publication and coatings markets has been well accepted by customers and brand owners alike," said Felipe Mellado, Chief Marketing Officer, Sun Chemical. "We're confident that these branding changes will make it easier for customers to know what products they are looking for. It's another way for us to show our customers that we are working hard to better meet their needs."
About Sun Chemical
Sun Chemical, a member of the DIC group, is the world's largest producer of printing inks and pigments and a leading provider of materials to packaging, publication, coatings, plastics, cosmetics, and other industrial markets. With annual sales over $3.5 billion, Sun Chemical has more than 10,000 employees upporting customers around the world.
Sun Chemical Corporation is a subsidiary of Sun Chemical Group Coöperatief U.A., the Netherlands, and is headquartered in Parsippany, New Jersey, U.S.A. For more information, please visit http://www.sunchemical.com/.